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How to Find a CTO for Your Startup: The 2025 Entrepreneur’s Guide

When building a startup, you have many options for software development. Whether you hire a team of developers, outsource to an agency, or find a CTO. While all of these options are viable, if you find a CTO with the right tech expertise, you’ll have gained a key player to help you succeed. But remember, if you pick the wrong CTO you won’t survive long – you may not even make it to launch. I bet you keep hearing that “Finding your dream CTO is not easy”. It’s true; it takes a lot of time and commitment. That’s why many founders spend years looking for the perfect person for the job, myself included. When I first started founding startups, I experienced the hurdles of finding a CTO first-hand. Over the last 14 years, I have built many projects. It took me more than 30 months and more than 300 headaches before I found the right guy for the job. But when I found him, he nailed it. And he kept on nailing it. Usually, the conflict is: You want to start building your MVP as soon as possible, so you might feel tempted to commit to the first decent option you find. On the other […]

Daniel de Castro Ruivo

Looking for Development

The Ultimate Startup Guide: From Ideation to MVP Launch & Beyond

Building a startup is a monumental feat, requiring a perfect blend of vision, strategy, and execution. Not to mention a comprehensive understanding of a laundry list of factors. Legal, sales, financing, marketing, building a team, technical knowledge, product expertise, and the list goes on. It can quickly become overwhelming to know what to focus on – and critically when to switch your focus for the good of your business. It’s something my team and I know a thing or two about. Our founding team have all launched their own startups in the past, and have been where you’re standing right now multiple times. More than that, since launching Altar, they’ve partnered with other entrepreneurs and business leaders, helping to bring over 70 startups to life using a tailored, proven process to create high-quality, user-centric software products that innovatively solve complex problems. Some of those companies raised money from Tiger Global and Disney – and went on to conquer their markets. Since I joined the team to lead the marketing efforts four years ago, and because we work mostly with entrepreneurs, my main goal has been to share valuable resources for startup founders looking to improve their chances of success and […]

3 Steps to Build a Successful MVP (Minimum Viable Product)

Building a startup! You have an epiphany and say to yourself: This is a great idea! How didn’t anyone think of it before? I have to build it! Now! Fair enough but, as I’m sure you’ve heard, there are many hurdles that can lead to startup failure if you’re not careful — and you want to be among the founders that avoid them. Maybe you’ve already read The Lean Startup. You’re already considering building a Minimum Viable Product (MVP) and getting your idea tested ASAP. While testing as much as possible (and testing quickly) is vital, should you rush to build the first idea that pops into your mind? The answers you’re looking for are just a few scrolls away! In this article, we will cover everything you need to know from the definition of an MVP to the process of building one. Contents What is an MVP? Before we dive into the benefits of an MVP and how to build an MVP, I wanted to startup off with a quick definition of MVP. A Minimum Viable Product (MVP) is exactly what it says on the tin: the simplest version of your product with just enough features to validate your value proposition. No one has ever created “X”, I […]

Daniel de Castro Ruivo

Other articles

10 European Countries With the Best Tax Reliefs for Startups

Europe has long been recognised as a centre for innovation. In recent years, the tech startup ecosystem has experienced remarkable resilience across the continent in spite of economic downturns due to COVID-19 and the subsequent war in Ukraine. This is, in part, due to numerous European countries having implemented tax relief programs tailored for startups and investors. These programs contribute to making the region increasingly attractive for entrepreneurs looking to establish or expand their businesses. In this article, I’ll delve into the top 10 European countries offering the most advantageous tax relief schemes for startups. From the United Kingdom’s well-established Seed Enterprise Investment Scheme (SEIS) to more region-specific initiatives in countries like Spain, I’ll explore the diverse range of incentives available. By comprehending the various options at your disposal, you can make well-informed decisions about where to launch and develop your startup and ultimately maximize the benefits of these favourable tax climates. Contents 1. Portugal The Portuguese main tax incentives towards early-stage startups are based on the Enterprise Investment Scheme (UK) model. It is possible for a Business Angel, who is certified by IAPMEI (Governmental Small and Medium Enterprise Agency) and makes a certified investment in an SME (or startup) less than 3 years old. They can […]

Inside the Marketing Playbooks of Unicorn Entrepreneurs: Lessons for Your Startup

In today’s competitive business landscape, startups must prioritise their marketing strategies to create a lasting impact and establish a strong foothold in their respective industries. And one way to learn about creating a lasting impact is to look at how successful entrepreneurs have achieved that goal already. That’s why, in this article, I will explore five key factors that have driven the marketing success of renowned entrepreneurs, such as Alexis Ohanian, Steve Huffman, Garrett Gafke, Joe Procopio, Richard Branson, Elon Musk, Reid Hoffman and Brian Chesky. Many of whom sat down with our CMO & Partner, Rui, to share their advice. By delving into their experiences and insights, I’ll share their marketing lessons on building authentic customer relationships, focusing on product benefits, crafting captivating brand stories, leveraging networking and collaboration, and mastering distribution strategies. Starting with taking the time to build real relationships with your customers. Contents 1. Take the Time Build a Real Relationship with Your Potential Customers Fostering authentic relationships with potential customers is a critical aspect of marketing success. If you want to build a successful startup, it’s vital that you delve deeper than superficial interactions and genuinely connect with your target audience. This approach has the […]

Jamie Russell-Curtis

Launching a Tech Startup in a Market Downturn: 6 Key Elements to Consider

The tech industry is known for its fast-paced and constantly evolving landscape. In this environment, startups are often in a race against time to gain traction, secure funding and establish themselves in the market. However, when a market downturn hits, these challenges become even more daunting. The funding dries up, customers become more hesitant to adopt new products, and competition intensifies. Startups that don’t address these challenges can quickly find themselves in trouble. A report by CB Insights found that 66% of startups that raised seed or Series A funding during the last major global financial crisis, between 2008 and 2010, failed within four years. Similarly, data from the dot-com bubble in the late 1990s and early 2000s showed that startup failure rates increased after the bubble burst. According to a study by the University of Maryland, during this time, the failure rate of dot-com startups was already quite high at around 50% to 60% between 1996 and 2001. However, during the peak of the bubble between 2000 and 2001, the failure rate skyrocketed to around 90%. Kozmo.com was one of that 90%. Kozmo.com promised to deliver a wide range of products, including movies, snacks, and other items, to customers’ doors within an hour of […]

The Ultimate Guide to Hiring a Product Manager for Your Startup

Since me and my co-founders launched Altar in 2015, we’ve helped over 80 entrepreneurs bring their startup visions to life by helping them with both their software development and product rationale. Many of them have gone on to hire a Product Manager of their own once they’ve worked with us to validate their product in the market with an MVP. A task which is no small feat. The role of the Startup Product Manager is still relatively new in Europe – at least when compared with other markets like the US. Firstly, this makes the pool of talent available smaller right out of the gate – especially those relevant to your specific industry. More than that, a good product manager requires a number of qualities that are hard to find in one person. They need to be able to communicate and understand the technical aspects of a product, while at the same time thinking about the user experience implications of those tech decisions, all while weighing up both of these aspects from a business perspective. They also need to be creative, analytical and great communicators to succeed in their role. Not only is this role not easy to fill, the person you put in […]

The Startup Journey Interviews

How Y Combinator Taught me What Really Matters When Building a Startup [Founder Story]

Being a software development agency that works with entrepreneurs to help them build their startups, our whole marketing strategy is focused on creating valuable resources to help them turn their visions into reality. Recently, our team was working on one of those resources – an article explaining the benefits entrepreneurs can gain from going through startup accelerator programs like Y Combinator and 500 Startups. And although that article was fantastic from a theoretical perspective, I felt like we needed some information in that article from people who had experienced it. So I started reaching out to alumni from Y Combinator and other major accelerators who had gone on to successfully build a startup. I asked them to sit down with me for 15 minutes to share their experiences and the story behind their startup journey. Gary Lin was one of the many entrepreneurs who were more than happy to sit down with me. He’s worked as a software engineer with some of the biggest tech companies in the world, including Facebook and NVIDIA. Now, he’s built Airwork, a platform that allows workers in Canada to pick up shifts at local businesses and get paid the same day. He was accepted into the […]

The Startup Journey Interviews

Looking for Development

Where to Find a Technical Co-Founder for Your Startup [With Case Studies]

It’s harder than ever to find the right technical co-founder to help you turn your business vision into a tangible startup product. This is largely thanks to the global developer shortage, which already amounts to over 40M skilled workers worldwide. For you, this shortage of technical talent means two things: It’s more difficult and will take you longer to find a tech co-founder who’s not already working on a project; When you do finally find someone you think will be the right fit, it’s going to take a whole lot to convince them to roll the dice and bet on your startup. It’s one of the reasons that so many founders are turning to other alternatives like product agencies and no-code platforms to build their MVPs. It’s like renowned CTO and startup advisor (With nearly two decades of experience in the tech industry) Nelly Yusupova told me in a recent conversation: Launching your early MVP and gaining traction will really help you attract a technical co-founder because you’ve taken the risk out of that opportunity for them. And while I agree wholeheartedly with Nelly on this, I also think if you find the right technical co-founder from day one, you should hold on to them […]

Looking for Development