Rui Lourenço, Author at Altar.io

Startup Journey Interview with Founder Diane Prince

30-Year-Old Startup Lessons You Can’t Afford to Ignore [Founder Story]

In this edition of our series, The Startup Journey Interviews, I had the opportunity to sit down with the remarkable Diane Prince. Diane's track record is nothing short of extraordinary, with nearly three decades of experience nurturing startups into successful businesses. Having built seven companies that have collectively generated over $300M…

Rui LourençoMay 26, 2023

The Startup Journey Interviews

How a Y Combinator Lesson Helped Our Startup Scale to a $19M Valuation [Founder Story]

For the third instalment of our series of articles sitting down with successful entrepreneurs who’ve experienced world-class accelerators firsthand, I had the opportunity to sit down with Peter Fishman. With nearly two decades of tech experience under his belt, Peter's portfolio boasts impressive stints at Google, The Walt Disney Company,…

Rui LourençoMay 12, 2023

Cover: How to communicate your startup'a unique value proposition

Startup Advice

Mastering the Art of Communicating Your Startup’s Value Proposition

Think about the last time you chose a SaaS product. Maybe you asked a friend or a colleague for a reference. Maybe you went to a review platform like G2. Or maybe you did your own research, saw a few demos and went for it. Now compare that with the…

Rui LourençoMay 5, 2023

Startup Advice

Launching a Tech Startup in a Market Downturn: 6 Key Elements to Consider

The tech industry is known for its fast pace and constantly evolving landscape. In this environment, startups are often in a race against time to gain traction, secure funding and establish themselves in the market. However, when a market downturn hits, these challenges become even more daunting. The funding dries…

Rui LourençoMarch 14, 2023

Building a startup with Y Combinator Interview Cover

Startup Advice Startup Expert Interviews

How Y Combinator Taught me What Really Matters When Building a Startup [Founder Story]

Being a software development agency that works with entrepreneurs to help them build their startups, our whole marketing strategy is focused on creating valuable resources to help them turn their visions into reality. Recently, our team was working on one of those resources – an article explaining the benefits entrepreneurs…

Rui LourençoFebruary 10, 2023

Startup Advice Startup Expert Interviews

6 Founders Share What To Expect From a Startup Accelerator in 2023

Startup accelerators have rapidly increased in popularity ever since Y Combinator came into existence in 2005. Since then the “accelerator model” has come into its own, providing entrepreneurs with a wealth of expertise and access to capital that simply wasn't available in the past. A quick look at Seed-DB will…

Rui LourençoFebruary 2, 2023

Lean Business Plan for Startup Article Cover

Startup Advice

What Founders Must Know Before Spending Time Creating a Business Plan

Since I started my career in Marketing over a decade ago, I’ve seen my fair share of go-to-market strategies, marketing and business plans. First, having started in a marketing agency, I got very well acquainted with business plans from companies ranging from some of the biggest public companies in Portugal…

Rui LourençoJanuary 13, 2023

Startup Advice

Our 10 Best Entrepreneurship Articles of 2022 [Rated by Over 150k Entrepreneurs]

With another year over, we wanted to do a quick roundup of the best articles we published in 2022. As you may know, if you’re a regular visitor of this blog, I’m part of Altar.io, a product and software company that helps entrepreneurs bring their startup visions to life. Because…

Rui LourençoJanuary 6, 2023

Cover CEO Interview: Applying the Startup Mindset to Big Corp & Losing Half Your Your Staff in the Process

Startup Advice The Startup Journey Interviews

Applying the Startup Mindset to Big Corp & Losing Half Your Your Staff in the Process [CEO Interview]

Making the difficult decision to move away from a traditional corporate structure and transforming a company’s culture to that of a Silicon Valley startup is a huge undertaking. An undertaking that Reed Taussig, an entrepreneur, business leader and VC with over 35 years of experience faced firsthand. He’s spent that…

Rui LourençoDecember 7, 2022

software development company article 3 cover

Looking for Development Startup Advice

How to Avoid Failure When Building a Startup With a Software Development Company

At Altar, a large part of my work revolves around talking to entrepreneurs about the topic of outsourcing to a software development company. Whether that’s on social media channels with entrepreneurs who are looking to discover more about outsourcing and its associated risks. Via email with entrepreneurs who’ve found us…

Rui LourençoOctober 13, 2022

Rui Lourenço

30-Year-Old Startup Lessons You Can’t Afford to Ignore [Founder Story]

How a Y Combinator Lesson Helped Our Startup Scale to a $19M Valuation [Founder Story]

Mastering the Art of Communicating Your Startup’s Value Proposition

Launching a Tech Startup in a Market Downturn: 6 Key Elements to Consider

How Y Combinator Taught me What Really Matters When Building a Startup [Founder Story]

6 Founders Share What To Expect From a Startup Accelerator in 2023

What Founders Must Know Before Spending Time Creating a Business Plan

Our 10 Best Entrepreneurship Articles of 2022 [Rated by Over 150k Entrepreneurs]

Applying the Startup Mindset to Big Corp & Losing Half Your Your Staff in the Process [CEO Interview]

How to Avoid Failure When Building a Startup With a Software Development Company

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