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How to Find a CTO for Your Startup: The 2025 Entrepreneur’s Guide

When building a startup, you have many options for software development. Whether you hire a team of developers, outsource to an agency, or find a CTO. While all of these options are viable, if you find a CTO with the right tech expertise, you’ll have gained a key player to help you succeed. But remember, if you pick the wrong CTO you won’t survive long – you may not even make it to launch. I bet you keep hearing that “Finding your dream CTO is not easy”. It’s true; it takes a lot of time and commitment. That’s why many founders spend years looking for the perfect person for the job, myself included. When I first started founding startups, I experienced the hurdles of finding a CTO first-hand. Over the last 14 years, I have built many projects. It took me more than 30 months and more than 300 headaches before I found the right guy for the job. But when I found him, he nailed it. And he kept on nailing it. Usually, the conflict is: You want to start building your MVP as soon as possible, so you might feel tempted to commit to the first decent option you find. On the other […]

Daniel de Castro Ruivo

Looking for Development

The Ultimate Startup Guide: From Ideation to MVP Launch & Beyond

Building a startup is a monumental feat, requiring a perfect blend of vision, strategy, and execution. Not to mention a comprehensive understanding of a laundry list of factors. Legal, sales, financing, marketing, building a team, technical knowledge, product expertise, and the list goes on. It can quickly become overwhelming to know what to focus on – and critically when to switch your focus for the good of your business. It’s something my team and I know a thing or two about. Our founding team have all launched their own startups in the past, and have been where you’re standing right now multiple times. More than that, since launching Altar, they’ve partnered with other entrepreneurs and business leaders, helping to bring over 70 startups to life using a tailored, proven process to create high-quality, user-centric software products that innovatively solve complex problems. Some of those companies raised money from Tiger Global and Disney – and went on to conquer their markets. Since I joined the team to lead the marketing efforts four years ago, and because we work mostly with entrepreneurs, my main goal has been to share valuable resources for startup founders looking to improve their chances of success and […]

3 Steps to Build a Successful MVP (Minimum Viable Product)

Building a startup! You have an epiphany and say to yourself: This is a great idea! How didn’t anyone think of it before? I have to build it! Now! Fair enough but, as I’m sure you’ve heard, there are many hurdles that can lead to startup failure if you’re not careful — and you want to be among the founders that avoid them. Maybe you’ve already read The Lean Startup. You’re already considering building a Minimum Viable Product (MVP) and getting your idea tested ASAP. While testing as much as possible (and testing quickly) is vital, should you rush to build the first idea that pops into your mind? The answers you’re looking for are just a few scrolls away! In this article, we will cover everything you need to know from the definition of an MVP to the process of building one. Contents What is an MVP? Before we dive into the benefits of an MVP and how to build an MVP, I wanted to startup off with a quick definition of MVP. A Minimum Viable Product (MVP) is exactly what it says on the tin: the simplest version of your product with just enough features to validate your value proposition. No one has ever created “X”, I […]

Daniel de Castro Ruivo

Other articles

How to Shape a Startup Product That Will Be Adopted by The Market

Product adoption stands as a pivotal factor determining success or stagnation for startups. For founders, the journey from conceptualisation to market adoption is not just a phase but a pivotal make-or-break moment that defines the impact on growth over time. It’s not just about introducing a novel solution; it’s about ensuring that the market embraces and integrates it into daily practices and that your user’s expectations are matched with exponential value. This critical phase serves as a litmus test for the relevance and resonance of a startup’s offering. I’ve gone through this critical moment through my own startup experience as a product manager launching successful products to market. Moreover, I’ve gone through it while supporting entrepreneurs and business leaders that I’ve had the fortune of working with at Altar. In this article, I’ll delve into the important factors that come into play in shaping a product for acceptance by the market and what to expect during preparation. Contents Identifying and Solving Key Problems Deeply understanding what problems your potential users face is at the core of market adoption. There’s little to no reason why a market should embrace your product, much less be fans of it in the long run, […]

Design Meets Development: The Crucial Role of Styling in Startup Success

It’s easy for things to get lost in translation. We learn this as kids when we play the telephone game – where a sentence is whispered from one person to another. In the course of the game, either because we misheard something or felt like we could make it more concise and still get the same message across, the original idea turns into something else entirely. This is just as true in Product Development: you need to look no further than LinkedIn to find countless posts where designers wonder how the creations they put so much thought and consideration into come to life in a… severely mutated form. Even if the product will inevitably evolve due to the iterative nature of digital product design, its success will always hinge upon well-designed – and well-implemented – features. Still, this is just one of the situations that has led to the age-old clash between designers and developers. While both are vital for creating a digital product, they often think and communicate very differently. Some tools look to minimise the misalignment between UX and Development teams (Figma and Zeplin, to name a few) – but they can only go so far. A new role has arisen as a […]

Launching a Startup in the Age of Generative AI

In the last year, Generative AI (GenAI) has significantly transformed technology and artificial intelligence. Its impact is evident across various sectors, from the arts to marketing, where it has streamlined content creation and spurred innovation. This widespread adoption highlights GenAI’s ability to unlock new creative possibilities and boost productivity. However, this rapid progress raises concerns for founders, particularly the fear of AI quickly surpassing human-led innovations. It begs the question of the viability of investing in ventures that AI could outclass in a short period, especially given the high costs associated with developing proprietary AI models. It’s a scenario that mirrors the rise of Amazon, which initially seemed to signal the end for other online marketplaces. But contrary to these predictions, the market saw the emergence of niche marketplaces offering specialised, user-centric solutions, such as Etsy. Similarly, in the GenAI landscape, while large companies like OpenAI and Google are setting standards, there’s a growing trend towards local, customised solutions catering to specific community needs and use cases. Currently, we’re observing the establishment and growing acceptance of GenAI among various users, and we should look at OpenAI not as a competitor but as a market enabler. We should look at OpenAI […]

Looking for Development

Why I Chose a Software Development Company to Help Build My VC-Backed Startup

My entrepreneurial path began with a simple idea: creating a consignment marketplace for sneakers and streetwear. It was a venture I began with my brother, and it quickly turned into a startup journey into the heart of e-commerce, a sector both dynamic and challenging. We quickly uncovered the multifaceted nature of digital commerce. The platform quickly became more than just a website; it was an e-commerce hub connecting diverse tools and integrations. From managing inventory to synchronising sales channels, every step was a lesson in complexity. As our marketplace grew, so did our challenges. We faced the daunting task of managing an ever-expanding tech stack, integrating different tools from across the web to help our merchants sell as easily as possible. The realisation hit us hard: the world of e-commerce was evolving rapidly, but the available solutions were not keeping pace. We encountered a recurring problem – e-commerce integrations were often tightly coupled with individual commerce services, lacking the flexibility needed by merchants. This rigidity in the digital landscape posed a significant barrier, limiting our ability to adapt and expand our business model. In parallel to this, my brother and I were falling more in love with the e-commerce space, […]

Looking for Development

Revolutionising Tech Leadership: Insights from an AI-Enabled CTO

As a Chief Technology Officer (CTO) who primarily works with entrepreneurs and early-stage startups to help them build their MVPs, my firsthand experiences with the transformative impact of artificial intelligence (AI) has reshaped my perception and approach to the role of a CTO. Embarking on this journey as an AI-enabled CTO, I have embraced a path of continuous learning, adapting, and revolutionising our approach to technology, especially in startups. Here’s what I’ve learned on my journey so far, and how you can start employing AI in your processes to become more efficient and effective. Contents The AI-Enabled CTO Role In the rapidly evolving world of technology, the role of a CTO has transformed significantly. As the CTO of a product & software development company, I’ve experienced firsthand how technology leadership can go beyond traditional boundaries. The integration of AI into this role revolutionises how projects and clients are managed. It brings a level of efficiency and precision that was previously unattainable, offering diverse exposure and a broader impact. This AI-enabled approach is reshaping the future of technology leadership, demonstrating how innovation can drive remarkable results. How AI Can Benefit a CTO’s Tasks AI for Information Synthesis and Analysis CTOs are […]

Cláudio Teixeira

Why Big Corporations Need Lean Startup Techniques: A Path to Innovation and Growth

In the rapidly evolving business landscape, the mantra “adapt or die” holds more weight than ever. Blackberry and Yahoo serve as a stark reminder: failure to innovate can lead to obsolescence. Regardless of size. In the meantime, it has become increasingly common to witness a startup, now and then, completely revolutionise an industry. Spotify. Netflix. Tesla. Historically, large companies enjoyed a lifespan of around 61 years, a figure now drastically reduced to less than 18 years. This trend signals an alarming rate of corporate mortality, with entities like Enron and Lehman Brothers serving as cautionary tales of stagnation and collapse. More than 50% of established corporations are now expected to leverage lean startup techniques at the business level to increase the pace and success of business transformation. Which is no surprise to me. At Altar.io, we’ve witnessed a surge in interest from major corporations eager to imbue their operations with startup agility and efficiency. This pivot towards Lean Startup methodologies, famously articulated by Eric Ries, emphasises validated learning, iterative development, and customer-centric strategies. While these principles are synonymous with startups, their relevance and potential benefits for established corporations are undeniable. In an era marked by digital disruption and fiercely heightened competition, this strategic […]