In today’s digital world, consumers are more discerning than ever. Bad user experience, or a product that simply misses the mark, will lead your users to flock to your competitors in a heartbeat. The best way to avoid that nightmare [...]
![How a Lot of Rejection and 4 Years in “Stealth Mode” Turned into $21M in Funding [Founder Story]](https://altar.io/wp-content/uploads/2021/08/How-a-Lot-of-Rejection-and-4-Years-in-Stealth-Mode-Turned-into-21M-in-Funding-Founder-Story-1024x741.jpeg)
Launching a startup is a huge undertaking that will test your personal and professional relationships to the limit. Something serial entrepreneur and startup founder Garrett Gafke knows a thing or two about. He pioneered the digital identity industry when he [...]
![Early-Stage Marketing Considerations for Startups [Expert Interview]](https://altar.io/wp-content/uploads/2021/07/Early-Stage-Marketing-Considerations-for-Startups-Expert-Interview-1024x683.jpeg)
In today’s business landscape, startups are notoriously hard to get off the ground – and the numbers back this up. High startup failure rate is the result of many factors, some structural, some circumstantial. No market need. Ran out of [...]
Since launching in 2015 we’ve had one mandate in mind at Altar: To help entrepreneurs build successful startups. And because our founding team have built over 10 startups between them, they decided the best way to do that was to [...]
![What Every Entrepreneur Should Know About Startup Lawyers [Expert Interview]](https://altar.io/wp-content/uploads/2021/03/What-Every-Entrepreneur-Should-Know-About-Startup-Lawyers-Expert-Interview-scaled-1-1024x683.jpg)
I’ve seen my fair share of entrepreneurial mistakes over the years. And not all of them had to do with building the right product or assembling the right team. Some of them have to do with, you guessed it, legal [...]
Becoming a successful entrepreneur is a question many of us will ask. In fact, it’s a question I recently came across on Quora: How do you know if you’re going to be a successful entrepreneur? Scrolling through the replies, one [...]
