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Latest articles from Rui Lourenço
Rui Lourenço
Partner & CMO
Rui is a partner and CMO at Altar.io. He’s been dedicated to B2B marketing for his entire professional career. After spending eight years honing his craft at Portugal’s first B2B marketing agency, he joined Altar, where he leads both the marketing and sales department under the same umbrella. His current focus is on business strategy, getting to know Altar’s customers and occasional early-stage strategy discussions with the entrepreneurs we work with.
COVER: How I Leveraged My Network to Find a Technical Co-Founder for my Fintech Startup
Looking for Development

How I Leveraged My Network to Find a Technical Co-Founder for my Fintech Startup [Founder Story]

Just a few weeks ago, I had the privilege of doing a mentoring session for the Spring batch of Founders at Startup Lisboa. While the primary focus was on marketing, I couldn’t resist highlighting one of the most critical success [...]
Rui Lourenço
How a Y Combinator Lesson Helped Our Startup Scale to a $19M Valuation [Founder Story] Cover
The Startup Journey Interviews

How a Y Combinator Lesson Helped Our Startup Scale to a $19M Valuation [Founder Story]

For the third instalment of our series of articles sitting down with successful entrepreneurs who’ve experienced world-class accelerators firsthand, I had the opportunity to sit down with Peter Fishman. With nearly two decades of tech experience under his belt, Peter’s [...]
Rui Lourenço
Startup Journey Interview with Founder Diane Prince
The Startup Journey Interviews

30-Year-Old Startup Lessons You Can’t Afford to Ignore [Founder Story]

In this edition of The Startup Journey Podcast, I had the opportunity to sit down with the remarkable Diane Prince. Diane’s track record is nothing short of extraordinary, with nearly three decades of experience nurturing startups into successful businesses. Having [...]
Rui Lourenço
Cover Image: Against the Grain: How a Dorm Room Startup Achieved $30M in Funding [Founder Story]
The Startup Journey Interviews

Against the Grain: How a Dorm Room Startup Achieved $30M in Funding [Founder Story]

There is a misconception that the most successful founders are young. This is largely perpetuated by the few exceptional cases of wunderkinder that have become startup lore. Mark Zuckerberg with Facebook at 19. Larry Page & Sergey Brin with Google [...]
Rui Lourenço
Cover Image: How to Build a 1.8M Customer Base by Focusing on 1 Critical Problem [Founder Story]
The Startup Journey Interviews

How to Build a 1.8M Customer Base by Focusing on 1 Critical Problem [Founder Story]

It’s no secret that one of the biggest challenges a founder of a startup or SME faces is liquidity. Especially today as VCs are becoming more selective than ever, betting more money on fewer companies, with AI startups taking around [...]
Rui Lourenço
COVER IMAGE : Raising over $2.5B in Startup Funding & Getting Acquired by AMEX [Founder Story]
The Startup Journey Interviews

Raising over $2.5B in Startup Funding & Getting Acquired by AMEX [Founder Story]

In the world of fintech startups, few stories are as inspiring as that of Kathryn Petralia and her journey with Kabbage.  Back in 2008, Kathryn and her founding team set out with a visionary goal: to leverage technology to provide [...]
Rui Lourenço
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