Two weeks ago, our AI Product Expert, Rui, and I attended Slush in Helsinki, Finland, one of the largest startup events in Europe. This was a natural outcome of many of our 2024 marketing efforts aimed at ramping up our [...]
In my journey as a startup founder and early employee, I’ve accumulated many stories related to customer research. The funny thing is, when I founded my own startup, I thought I was doing customer research, only to realise later in [...]
![COVER: Strategic Marketing Insights for Early-Stage Startup Founders [Expert Interview]](https://altar.io/wp-content/uploads/2024/08/ChatGPT-podcast-studio.png)
Long before joining Altar, nearly a decade ago, I founded my first tech startup and was quickly thrust into the myriad challenges of entrepreneurship. The learning curve was steep, from developing the product rationale to finding the right technical stakeholders [...]
When creating your startup, one of the first (and biggest) challenges you face is finding the right balance between developing your product and acquiring your first customers. In the physical world, it’s impossible to launch a new product without meeting [...]
Embarking on the journey of building a tech startup from the ground up presents a unique set of challenges, especially for non-technical founders. The pivotal question that looms is: how do you bring your product to life? Essentially, you’re faced [...]
