If you’re deciding how to create your MVP there is an initial question you must ask yourself: “Should I make a Functional OR Non-functional MVP?” This is an important question. The answer can save you time, and money and ultimately [...]
As a non-technical founder, you’ve had your lightbulb moment. The idea that resulted in the business-driven vision for your startup. There’s just one problem. You lack technical skills and have no idea how to actually build your startup vision. Do [...]
Quick 2026 update: The 10 archetypes below still describe how developers think and behave. What’s new in 2026 is a meta-archetype layered on top of all of them: the AI-augmented developer — someone fluent with Cursor, Claude Code or Copilot, [...]
Are You Relevant To Your Customers and Leads? When we think about the future of marketing we must immediately think about being 100% relevant. Utopia or not, the brands nailing the marketing automation today are already highly relevant to their [...]
