We use a structured process to build your MVP quickly and on budget. Our product experts will streamline your MVP to the most important features. Then, our top talent UX/UI and development teams will design and build your MVP from the ground up. This allows you to rapidly launch, prove the product’s main assumptions so your business can grow as soon as possible.
The Product Scope is an intensive, 7-day, structured process. It all starts with an immersive focus session where you’ll sit down with product experts and ex startup founders to dive into the product vision from a business standpoint. From this point, we will create the right list of user stories for the design of your Minimum Viable Product.See Product Scope
The design brief starts with a product scope - either created by us or provided by you - with all the user stories, UX personas or list of features and stakeholder analysis.
We start by creating the most important screens for your product. This allows you to see exactly how your product will look and then approve the design.
Once you are happy and approve the Key Screens we extend the design to the remaining screens and deliver the full product UX/UI.
After your app is fully designed and approved we start the implementation phase. During this phase we progressively deliver the modules of the app, so you can test during the process.
When the app is fully developed we enter a testing phase during which we're in constant contact to fix major bugs and make sure your MVP is ready to go to market.
Our product decisions are based on a structured rationale. We need to know all the stakeholders in-depth in order to help to guide decisions about the product and also to help to prioritise the key User Stories for the MVP.
We get into the mind of your product’s ideal user and create the story of the journey they take through the product. We know from experience that creating user stories is better than lists of features because it keeps the user at the centre of the process.
Optional: BPMN (Business Process Model & Notation) is a flow chart method that models the steps of a planned business process from end to end. This is usually needed at this stage when we have complex workflows. We design the key flows to be sure that we’re not missing any important detail in the main flows, and that we’re in sync with the client’s vision.
Optional: When the project is challenging from a tech standpoint we elaborate research and a memorandum tackling our suggested approaches for tech stack selection, database technology and orchestration.
Optional: When the project is so challenging on the tech side that the whole project could fail because of a technology bottleneck, we propose to do a Tech Spike. A viability check where we only focus on building a tiny proof of concept that proves the technology approach is viable. This is a risk mitigation procedure that allows the Project to move to the MVP building phase on solid ground.
Optional: When the business model is either undefined or unclear we also propose to study the most viable Business Model for the product. This study starts with looking at direct competitors, then parallel or similar cases, then we run simulations to then, together with the client, evaluate the best approach.
Optional: In some cases, there is not a Brand Rationale or a strong branding in place when we start, so in this case, we go through the brand brief to try to understand the brand values that should be reflected in the UI and aesthetics of the product.
Our IA process derives from a mix of IA principles and cognitive psychology. The output is a structured blueprint with all the product’s information that allows users to understand where they are and how to get from A to B without using a sitemap.
During the wireframing phase, we focus on a low-fidelity design, the minimum graphic representation of the product with just the most essential elements and the content. This way, it is easy to iterate until the optimal structure is reached without losing time with details.
Our mockup phase starts right after the UX and the brand are defined. The output is a high-fidelity design already reflecting the aesthetics approach, from product’s colour schemes, visual style and typography.
The clickable prototype is a non-functional prototype meant to simulate users’ interaction. The experience of using the clickable prototype is very much like the final product itself, this is the adequate phase to test the information architecture and UX.
We work with the best and brightest in tech talent to ensure you get high-quality tech architecture. For each developer we onboard we go through at least 100 candidates. Once onboarded our employees stay long-term, meaning they have a deep knowledge of the company and the processes we use.
We have helped founders and business leaders build successful products across various industries. Here are some of our latest case studies.
As ex-startup founders with a corporate background, we have experienced many of the struggles on both sides. We know there is more to a successful product than technology, so we will always look at your product from a business standpoint.
We value your end-user above specifications. We take the time to understand your client’s needs and desires. The result is a product they will actually use.
We have learned lean product development through building startups from the ground up with very few resources. When you build a product with us it will always be streamlined to the most important features for your user.
Having worked with numerous founders and business leaders from various industries, we have learned to adapt to new challenges quickly. Our experience and insights will help you build a scalable, high-quality product that effectively solves your users’ problems.
We have an experienced team of highly trained product owners, project managers, designers and developers ready to answer all your questions - no accounts involved.
Miro is a collaborative diagram design tool. Miro is the perfect tool to translate ideas into concepts and explain them to the whole team quickly and reliably. Thanks to collaborative features, everyone enters the discussion.
Figma is an interface design application, probably one of the best apps for team-based collaborative design projects. Figma’s collaborative features allow our design teams to work together in real-time on the same file to bring wireframes and prototypes to life.
Marvel App is a collaborative design platform that allows you to quickly generate prototypes from your artboards. Marvel is used beyond our other design tools to build high fidelity clickable prototypes to share confidently with all stakeholders.
Jira was originally designed as a bug and issue tracker. Today it has evolved into a work management tool for all kinds of use cases. Jira is our central hub for work delivery. We use it to organize and manage our design and implementation tasks to keep progressing efficiently toward each release.
Google Drive is the go-to suite for those looking to work online and store files securely in the cloud. Text treatment and spreadsheets are mandatory so we use Google Drive to take advantage of the full suite to share documentation and collaborate with multiple team members on the same document in real-time.
Trello is a collaboration tool that organizes projects into boards. It tells you what's being worked on, who's working on what, and where something is in a process. We use Trello to stay organized and keep progress clear but also to gather everything you will need to know about the project in a single place.
Slack is our choice to manage project communications. We create a dedicated private channel with both team members and you (the client) to discuss everything related to your project. This ensures your project's information is secure and communication is efficient and transparent at all times.
GitHub is the platform where developers store, share and deploy code. Our teams use it to collaborate and share their work in real-time, no matter the technology being used. It allows us to manage our codebase on every project and improve collaboration between the development team.
CircleCI is a shared continuous integration and continuous delivery (CI/CD) platform. Thanks to CircleCI we can deliver software smoothly and continuously to test quality and to keep bringing the latest improvements to clients and users effortlessly.