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Social Media Community for Fans




What Is Fave?

Fave is a fandom centric community with highly engaging content where fans can create deeper and lasting connections. The vision to nurture and grow the community is centred on rewarding positive and meaningful engagement with points that can be redeemed for discounts and exclusive experiences. 

Founder & CEO, Jacquelle Amankonah Horton

For over a decade, Jacquelle has been dedicated to innovating within the music industry, launching award-winning music and entertainment apps.

Before founding Fave, she worked at Google for 7 years – 5 of which she spent at YouTube as a product manager, driving product development for YouTube creators and artists.

She’s been named one of the “Top 100 Young Entrepreneurs in the World”, “Top 50 Women Product Managers in Europe”, and in 2020 she made the esteemed “Forbes 30 Under 30” list.

It’s no wonder, therefore, that just one year after launch, Fave is already an award-winning startup disrupting it’s sector.

Jacquell, Fave CEO and Founder

Fan Engagement Isn’t Rewarded

Fans want to keep up with their idols and it is exhausting to follow them across several social networks. They want to be recognized and rewarded for their engagement but with current solutions, their engagement is like a droplet in a sea, most of the time has zero expression giving a sense of unfairness and meaningless investment while making it very hard to find like-minded fans.

Creators aren’t generating meaningful digital revenue streams for their fans. On current platforms, fan satisfaction is too concentrated on the artists’ effort to generate content. In addition to that, creators don’t have a lot of intelligence about their fans.

Fave for Fans – Problem
Fave for Fans – Solution

A Rewarding Fan Community

A social network where fans can produce content about their idols and engage in a community with like-minded fans. Artists can be closer to their fans and monetize content produced with their intellectual property, while it is easier for fans to keep up with all the new information.


An award-winning startup product backed by some of the biggest names in music

Since working with us, Fave has gone on to win awards like “The 10 Most Innovative Social Media Companies 2022” by Fast Company. Moreover, Fave is now backed by some of the biggest names in music, like Sony Music & Warner Music Group.

Key Challenges We Faced on the Product and Tech Sides

Fans Creating Artist Related Content

When creating content the user has to publish it in a creator fandom. The positive engagement will translate into rewards to use inside the related creator fandom.

Creators Want to Monetize Their Intellectual Property

Fave allows creators to monetize their IP through their fans’ content and gives access to in-depth data. This uses the latent potential of a digital footprint from fans. Creators can fight the waves against the usage by fans of their intellectual property or surf the wave by accepting it and monetizing it.

Native Vs. Hybrid

There was from moment one a great challenge of matching the budget with the scope. Hybrid solutions are very flexible and powerful but are not meant for media-centric apps. Native has the security of having all features supported but it always takes longer and needs a larger team. We did a benchmark of hybrid technologies for the development and we’ve come to the conclusion Native Script would be possible for a quick MVP launch which later should be replaced by a fully native app.

How We Did It

Step One

Product Scope

We focused on the business vision and created a comprehensive brief for the project by gathering all the research on the market, competitor benchmarks and any other necessary information. Then we met with the client in an immersive session to craft a value proposition and set the main assumptions to prove. Finally, we created the ultimate list of user stories and features necessary to prove those main assumptions within the MVP.

Step Two

Product Rationale and Tech Scope

After an immersive session with all the stakeholders, we had all the information we needed to create the ultimate list of User Stories and features necessary to prove the main assumptions in a Proof of Concept (POC). Our experts in Product, UX/UI and Tech Architecture focused on finding the answers to all of the questions raised throughout the scope preparation. On the tech side we elaborated a memorandum tackling our suggested approaches for tech stack selection, database technology and orchestration. Together with Bocconi University and AlixPartners we started defining the useful datasets and the algorithm behind the lending decisions.

Step Three

Clickable Prototype

We developed a non-functional prototype to simulate user interaction. The experience of using the clickable prototype was very much like the final product itself, this was the adequate phase to test the information architecture, the UX and most importantly to present all involved counterparts a concrete outcome.

Step Four

Final UX/UI Development

With the decisions closed in the previous steps, we went on developing the product through agile cycles.  

Technologies Used 

Case Study PDF

Download the case study to read it later.

Key Features


A digital place where fans can upload content about their favourite creator and relate with other fans. The purpose is to have a centralized area where the creator can interact with her fans and where all creator related content is posted. 

Fave for Fans – Fandom
Fave for Fans – Coin System

Coin System

Rewarding users for uploading content on their creator’s fandom with coins that can be used to purchase merchandise from the same creator.


Fans and creators can visualize the fans with most points won inside each fandom and win specific prizes depending on their scoring.

Fave - leaderboard
Jacquelle, Fave added value to the project far beyond the intended scope of work. Their advice and guidance about running a new business have been invaluable. The team is clearly passionate about the work and shares innovative ideas and solutions to drive the project forward.

Jacquelle Amankonah Horton – Fave, Founder & CEO

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