Audio Test Kitchen
Recording artists do not have a meaningful, trustable or easy way to compare the sound of the equipment that is available in the market to make their art. There is no hub to easily and quickly compare audio equipment in a natural way. The process of audio gear comparison before purchasing is scattered, time-consuming, very biased, subjective and heterogeneous. Most of the buyers cannot make an objective comparison looking at the frequency response curves so they surf the web looking for information. They will find different information about each piece of audio equipment in different places, making the process unstructured and difficult to compare. In a nutshell, they will not find a homogeneous way because there is no comprehensive database of homogeneously compared audio gear. Therefore, they can’t distinguish biased or salesy sources from trustable ones.
ATK is a trustable, independent platform with a comprehensive list of audio equipment organized in a structured way. Condensing all shootout audio and other meaningful information in an easy to use and intuitive interface to simplify discovery, comparison and purchase decision.
We focused on the business vision and created a comprehensive brief for the project by gathering all the research on the market, competitor benchmarks and any other necessary information. Then we met with the client in an immersive session to craft a value proposition and set the main assumptions to prove. Finally, we created the ultimate list of user stories and features necessary to prove those main assumptions within the MVP.
We started by creating the most important screens for the product. This allowed the client to see exactly how the product will look. After a few iterations on the UX/UI, the client approved the design.
Once the key screens were approved, we extended the design to the remaining screens and delivered the full product UX/UI.
Before starting the full implementation, we did a tech spike to test if the technology we were proposing could handle the requirements for good performance, in an above-par PC, and the Zero Latency in audio reproduction, once the gear was loaded.
With the decisions closed in the previous steps, we went on developing the tool through agile cycles.
During the development of the platform, ATK team went on an epic quest to record all the instruments from all the songs with all the microphones - as well as shooting 360º images for each. This process happened in three industry reference studios. Throughout the process they have followed the most rigorous actions, from anechoic chambers to process the pink noise to derive the freq curves, to laser tags with mic positions to be sure all microphones are recorded in the same conditions.
Each piece of gear is connected to real soundtracks that have been recorded using that particular piece; even more granularly; as each soundtrack is broken down into several instruments playing, the user can assess the recording quality of the gear on that particular instrument.
More savvy users can compare the gear's standardised frequency curves.
Users can drag the gear around to perform a 360º view
We connected each gear to famous songs on Spotify that have been officially recorded using that device.
Users can perform the taste test but all instruments’ information will be hidden, proof of the fact the platform pushes for quality and not for biased recommendations.
Here at Altar.io, we have felt the immediate impact of the Coronavirus Pandemic. Since the middle of March, we have suffered the abrupt cancellation of projects with key clients who, working in the financial area, are very exposed to the risks that great financial institutions face in the current situation. However, we are 100% committed to not reducing our activity. We have not required furlough or layoffs. Pre-COVID we were in a recruitment phase and that, also, has not changed. We are committed to filling our open vacancies and are currently focused on hiring Senior Full Stack Developers and Product Experts.
Our client Tsquared partnered with Kantar, a leading data, insights and consulting company, to unveil two solutions they developed together at a VIP event in Paris November 2019
Venturlab appoints Enterprise Bot's Pranay to the Swiss National Fintech Team 2018.
Venturlab appoints Apiax's Nicolas Blanchard to the Swiss National Fintech Team 2018.
Enterprise Bot were selected in the 2nd evaluation round by the jury members as the one of the most innovative Swiss start-ups at the 2019 Swiss Startup Innovation Camp
Enterprise Bot came was recognised in the top 12 startups at the MassChallenge Switzerland Awards 2019 - winning the Gold award and 500k CHF.