Audio Test Kitchen

Online audio product comparison platform.

Audio Test Kitchen is the world’s first platform to compare professional audio gear in a fully immersive, interactive and unbiased way. With Audio Test Kitchen, audio engineers and record producers can skip the hype and directly compare the sound of different audio gear.

Industry

MusicTech

Location

Los Angeles, USA

Problem

Several biased or salesy sources

Recording artists do not have a meaningful, trustworthy or easy way to compare the sound of the equipment that is available in the market to make their art. There is no hub to easily and quickly compare audio equipment in a natural way. The process of audio gear comparison before purchasing is scattered, time-consuming, very biased, subjective and heterogeneous. Most of the buyers cannot make an objective comparison looking at the frequency response curves so they surf the web looking for information. They will find different information about each piece of audio equipment in different places, making the process unstructured and difficult to compare. In a nutshell, they will not find a homogeneous way because there is no comprehensive database of objectively reviewed audio gear. Therefore, they can’t distinguish biased or salesy sources from trustable ones.

Solution

A trustworthy, independent platform

Audio Test Kitchen is a trustworthy, independent platform with a comprehensive list of audio equipment organized in a structured way. Condensing all shootout audio and other meaningful information in an easy to use and intuitive interface to simplify discovery, comparison and purchase decisions.

01
The Challenges
Create Value for All the Stakeholders
Audio Test Kitchen must deliver an unbiased value to two personas, who are very different from each other: the professional personas, that value raw information, technical specifications and carry out surgical research to find their preferred gear; the “Novus” personas, that need external sources (playlists, feedback, 3rd party validation – “I like being told what to buy”) to finalise a purchase, and enjoy the research process because “it’s rewarding” and, moreover, do not know what to do with raw information.
Daily Usage Platform
We aim at a platform that incentivises users to repetitive interactions. Not only for the gear-comparison-purchase journey but also for discovery and learning purposes.
Quantifying KPIs When There’s No Purchase Flux
How do we measure interest when the user’s intention is not to purchase? What’s the best way to track their interest? (The sorting order is not the best option, because we can’t force them, and what order means is subjective).
Keep The Manufacturers Happy
Despite not actively interacting with the ATK Platform, The Manufacturer wants to showcase their products from a marketing perspective. As they represent a key stakeholder in the ATK Business model, we’ve got to keep them happy.
02
The Process
Product Scope
We focused on the business vision and created a comprehensive brief for the project by gathering all the research on the market, competitor benchmarks and any other necessary information. Then we met with the client in an immersive session to craft a value proposition and set the main assumptions to prove. Finally, we created the ultimate list of user stories and features necessary to prove those main assumptions within the MVP.
Key UX/UI Screens
We started by creating the most important screens for the product. This allowed the client to see exactly how the product will look. After a few iterations on the UX/UI, the client approved the design.
All UX/UI Screens
Once the key screens were approved, we extended the design to the remaining screens and delivered the full product UX/UI.
Tech Spike
Before starting the full implementation, we did a tech spike to test if the technology we were proposing could handle the requirements for good performance, in an above-par PC, and the Zero Latency in audio reproduction, once the gear was loaded.
Full Development
With the decisions closed in the previous steps, we went on developing the tool through agile cycles.
Immersive Studio Session
During the development of the platform, the ATK team went on an epic quest to record all the instruments from all the songs with all the microphones – as well as shooting 360º images for each. This process happened in three industry reference studios. Throughout the process, they have followed the most rigorous actions, from anechoic chambers to process the pink noise to derive the freq curves, to laser tags with mic positions to be sure all microphones are recorded in the same conditions.
03
Key Features
Taste Test
Each piece of gear is connected to real soundtracks that have been recorded using that particular piece; even more granularly; as each soundtrack is broken down into several instruments playing, the user can assess the recording quality of the gear on that particular instrument.
Frequency Response Curves Comparison
More savvy users can compare the gear’s standardised frequency curves.
360º View
Users can drag the gear around to perform a 360º view.
Top Songs per Each Equipment
We connected each piece of gear to famous songs on Spotify that have been officially recorded using that device.
Blind Mode
Users can perform the taste test but all instruments’ information will be hidden, proof of the fact the platform pushes for quality and not for biased recommendations.
Alex Oana

Alex Oana

Co-Founder

Altar.io’s team is composed of excellent leaders that take the initiative in communication and product development. Their team is personable and dedicated to our success. They have scaled their team to our needs throughout the project. Altar.io has gone above and beyond to build a great product. They remain invested in our success. The team always puts our vision and business goals first.

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