Altar.io Newsletter May 2019

INSIGHT
Should a startup outsource its software development?

It’s a decision that can make or break a startup: Do you invest in in-house resources to create your product or do you outsource to a third party developer? The answer depends on a number of business and cultural factors and the type of product you are looking to build. Nevertheless, it’s a decision that needs to be taken early-on in a startup’s life and can leave founders in a quandary as to the best approach.

In this article – the first of a series we are publishing on outsourcing and in-house developer selection – we set out a structured approach to help founders decide which approach may be best for their startup.

ALTAR NEWS
Altar expands the technical team and appoints a new Board member

In response to increased customer demand and an expansion in the number of projects we are working on, Altar has invested in new top talent to help take the business forwards.

João Serra Amaral has been appointed to the Board at Altar, with responsibility for building new client relationships with corporates across Portugal. João brings over 25 years of experience in business development and marketing roles, most recently as a lead sales and marketing co-ordinator at UNICRE – Instituição Financeira de Crédito S.A. Previously he held senior roles at major companies including Ford Motor Company, Fiat Chrysler and BMW.

Richard Owen has joined the team to look after our marketing activity. As former CMO and co-owner at Raisin, Europe’s best-funded FinTech startup, and with multiple other startup leadership roles under his belt, he brings deep knowledge of the startup world. This is combined with his experience within major financial institutions as a former Development Director at insurer Willis Towers Watson and as a Management Consultant to a number of banks and insurance companies in London.

Altar new hires
New team members

Cláudio Teixeira has joined the team as a Senior Full Stack Software Engineer. With an MSc in Software Engineering, Cláudio has successfully run multiple tech projects at companies including Bannerwise and FSB Technology, the online gaming and casino provider.

TECH NEWS
The Angulartics open source project goes from strength to strength

The team at Altar has established a new open source library called Angulartics2. This plugs into Angular single page apps (SPA) for analytics integration. The technology enables browser event tracking and can be integrated with a a wide range of applications. Examples include Google Analytics, Google Tag Manager, Kissmetrics, Mixpanel, Piwik, Segment, Baidu Analytics and Facebook Pixel.

Joao Ribeiro
Joao Ribeiro

Says Joao Ribeiro, Altar’s CTO who is leading the project: “We identified a clear need for Angulartics, as most analytics providers do not automatically track a browser’s navigation history, which makes it difficult to track Single Page Applications (SPAs) such as those provided by Angular applications. The project has been a huge success, experiencing over 65,000 downloads from users per month!”

Angulartics2 delivers a simple but highly effective solution. When plugged into Angular applications, it automatically tracks navigation events and sends them to the host provider. It is flexible, enabling customised events to be tracked, for example when users purchase an item or download a file. This makes it very useful for tracking conversions. Joao adds: “Angulartics2 is continuously being enhanced and updated. Moving forwards we expect to broaden its appeal by adding new providers based on the open source community’s requests.”

ALTAR PROJECTS
Speed to market: Bringing beauty startup Teezler.com to life

Teezler.com is a social marketplace where participants can request – and give – advice on beauty products. Whilst doing so they can earn credits to receive product samples. The service is the brainchild of New York-based PR specialist Yoko Uchida. Yoko saw a need for more insightful, personalised beauty recommendations for women. But she needed a product development partner to turn her concept into a reality.

Yoko chose Altar as her product partner, joining us through our 10K Startup programme. Applying Altar’s proven approach to MVP development, we started with a Product Study: working with Yoko to scope out the outcomes she wanted to achieve from the service and the user journeys that would enable the new site to deliver those outcomes.

Yoko Uchida
Yoko Uchida